29. The Three Waves of E-Mobility: Insights from Spirii’s Tore Harritshøj on the Future of EV Charging

Welcome to another edition of the Insider’s Guide to Energy EV Series. In this episode, we delve into the transformative world of electric vehicle (EV) charging and e-mobility with special guest Tore Harritshøj, a founder of Spirii, a Danish company at the forefront of e-mobility innovation. Our discussion revolves around the concept of the three waves of e-mobility and the future of EV charging infrastructure.

Understanding the Three Waves of E-Mobility

Tore Harritshøj introduces the idea of the three waves of e-mobility, providing a comprehensive overview of how this market is evolving globally. The first wave was characterized by the introduction of basic hardware, such as the initial generation of non-intelligent chargers. These chargers were simple, often referred to as “dumb chargers,” and could do little more than provide electricity to EVs. This phase is analogous to the early days of mobile phones, which could only make calls.

The second wave marks a significant shift with the integration of advanced software into the charging infrastructure. This development mirrors the transition from basic mobile phones to smartphones. With intelligent software, chargers became smarter and more user-friendly, offering enhanced features and capabilities. This wave is currently transforming the e-mobility landscape, making EV charging more efficient and accessible.

The Role of Intelligent Software in E-Mobility

During the podcast, Tore emphasizes the critical role of intelligent software in the current phase of e-mobility. He discusses how software innovations have the potential to turn charging infrastructure into profitable ventures. This is achieved through innovative revenue streams such as grid balancing, carbon credits, and advanced demand load management. Tore likens this to the way smartphones opened up new revenue opportunities in the telecommunications industry.

One of the most exciting prospects discussed is the use of EVs as massive mobile batteries that support the power grid. This concept could revolutionize the energy market, potentially making EV charging free for consumers. By integrating with the power grid, EVs can help balance supply and demand, contributing to grid stability and generating revenue for infrastructure owners.

Regional Differences in E-Mobility Adoption

The podcast also addresses the varying levels of e-mobility adoption across different regions. Tore highlights the advanced state of the market in Northern Europe, where countries like Denmark and Norway have seen significant penetration of EVs. In contrast, North America is still developing its e-mobility infrastructure. However, Tore predicts a rapid catch-up in the U.S. market within the next few years, driven by technological advancements and changing consumer behaviors.

Tore’s analogy to the telecommunications industry is particularly insightful. Just as mobile phones evolved into multifunctional smartphones, the e-mobility market is evolving with the integration of intelligent software. This evolution is expected to drive significant changes in how EVs are charged and used.

The Future of Commercial Vehicle Charging

Another key topic discussed in the podcast is the future of commercial vehicle charging. Tore and the hosts explore how shared infrastructure and fleet management can benefit from the advancements in e-mobility technology. Commercial vehicles, such as buses and trucks, have different charging needs compared to individual EVs. The discussion highlights the potential for shared charging infrastructure to reduce costs and increase efficiency for fleet operators.

Tore explains how commercial fleet owners can turn charging infrastructure into a revenue-generating asset. By opening up their charging facilities to the public during off-peak hours, fleet operators can maximize the utilization of their infrastructure. This not only provides additional revenue streams but also supports the broader adoption of e-mobility.

Predicting the Future of E-Mobility

As the podcast draws to a close, Tore takes out his crystal ball to predict the future of e-mobility. He envisions a world where e-mobility is one of the dominant technologies for transportation. Tore believes that within the next four to five years, the U.S. market will see significant growth in EV adoption, reaching levels comparable to those seen in Northern Europe today.

Tore’s prediction is grounded in the belief that the adoption rate of e-mobility follows a similar curve across different regions, albeit at different times. He suggests that the infrastructure and technological advancements already in place will pave the way for rapid growth in the U.S. market.


The Three Waves of E-Mobility: Insights on the Future of EV Charging podcast provides a deep dive into the evolving world of e-mobility. With expert insights from Tore Harritshøj, listeners gain a comprehensive understanding of the past, present, and future of EV charging. The discussion highlights the critical role of intelligent software, the potential for new revenue streams, and the importance of shared infrastructure in the commercial vehicle sector.

As e-mobility continues to evolve, it is clear that the integration of advanced technologies and innovative business models will play a crucial role in shaping the future of transportation. Whether you are an EV enthusiast, a business owner, or simply curious about the future of mobility, this podcast episode offers valuable insights and predictions that are sure to spark interest and discussion.

Stay tuned for more episodes of the Insider’s Guide to Energy EV Series as we continue to explore the dynamic world of e-mobility and the exciting innovations shaping its future.

Meet our GuestTore Harritshøj

Tags: E-Mobility Evolution, EV Charging Technology, Future of Electric Vehicles, Charge Point Management, Smart Charging Solutions, Chris Sass, Insiders Guide to Energy