Story 19 – Jo-Jo Hubbard

This week, Will is joined by Jo-Jo Hubbard, co-founder and CEO at Electron, a provider of digital energy marketplaces. Jo-Jo shares how the problem of integrating renewable energy onto electricity systems has long inspired her and ultimately led to the creation of Electron. She also shares her view on markets as a conversation about price, and how the ultimate goal is an economically rational net zero energy system.